Interesting article but Republicans should not be “me too.” They need a whole new strategy, not last year’s model:
From Fox News:
Republicans, after taking a drubbing in the 2012 election, are busy trying to get their digital act together.
By most accounts, the Democratic Party pushed their message harder, faster and more effectively than Republicans the last election cycle. With the sting of 2012 behind them and midterm elections around the corner, the GOP is racing to retool their online image and up their digital game.
“They need to start planning now to prepare for the future,” said Eric Frenchman, a strategist at Connell Donatelli Inc. “We had been looking to build offline media as a first line of defense. So we’ve been looking at TV, talk radio and even direct mail but we need to flip that model. It needs to be digital first.”
Republicans were outgunned when it came to online spending this past cycle. According to the Federal Election Commission, President Obama’s team dropped $52 million on digital media and advertising compared with Mitt Romney’s $26 million. Obama posted four times as much online content as Romney and was active on twice as many digital platforms, according to a Pew Internet & American Life study.